2023 RESEARCH

RESEARCH AND SURVEY RESULTS

New survey finds that marketing leaders are struggling to develop talent, navigate this volatile economic climate and the changing digital landscape. 

Download the free 2023 report

Marketers and the Global Transformation Toward GOOD

NEW! RESEARCH REPORT

In this report, you will learn:

  • How to tackle organizational change and face organizational challenges

  • Why developing future marketing leaders and talent is essential

  • The importance behind C-Suite and Marketing alignment

Download the free 2023 report

What Will I Learn from This Report?

  • The marketing function thrives on adapting to change and remaining relevant within the business and especially with customers. Marketers have set out to create real change. In fact, the survey found that 81 percent of respondents agree that in order for marketers to transform the world, they will need to transform business. However, there are still many day-to-day challenges that exist at the organizational level.

    Download the report to see what the top pain-points for marketers are.

  • With nearly half of respondents struggling with talent development, particularly as marketers deal with culture and business practices falling behind the rapidly changing business landscape, they will have to rethink what type of talent and resources fit their new agile business model.

    Download the report to reveal what is needed to gain a better understanding of how to recruit talent and resource in this current environment.

  • Driving organizational change, particularly when traditional methods are deeply rooted in the business’s foundation or culture and C-Suite or CEO support is limited, is no easy feat. With that, marketers feel there are several factors that have held them back from feeling empowered to drive organizational change necessary to lead their company through world-positive change.

Download the Free Report

  • “With marketing leaders facing operational constraints and economic uncertainty, coupled with CEOs and C-suite leaders not fully grasping the impact that marketing has on the future of the business, they are paddling against a strong current,”

    Mary Gilbert

    Founder of Future Ready CMO

  • The results from our survey underscore that marketing leaders seeking to leverage marketing as a force for global change, in a rapidly shifting economic and digital landscape, must start with changing the organization’s cultural and business practice mindset. And that starts with marketing leaders showing up, and taking a critical look at what’s required of them now

    Mary Gilbert

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Want the full survey results?

If you’re looking for more insights and a full download of all the data from our 2023 report, check out our survey results dashboard below.

Survey Results Dashboard